Institutional Branding

Event Identity

Tata Institute of Fundamental Research, one of the most prolific & esteemed Institutes in the world for Scientific Research invited us to design a logo for their 75th Anniversary.

When the event logo went live... the yearlong celebration had a series of events, conferences and competitions lined up. The logo was an integral part of all the event collaterals, stationery and communications.

IMPACT: The focus of this project was to create a visual identity of the most important event of TIFR which they had ever celebrated keeping in mind its legacy as one of premium scientific institutions across the globe.

From e to ए

Branding, for us, builds a sensorial bond with stakeholders. While “Era” had strong recall, workshops showed the need for an identity rooted in contemporary Indian expression.

This led to the “भारत” (Bharat) concept—modern yet proudly local—retaining trusted phonetics while refreshing the visual. The “ए” leads, with “ra” supporting it, symbolizing collective growth. The extended, reversed सिरोंरेखा marks time and unseen learnings.