Institutional Branding

Event Identity

Tata Institute of Fundamental Research, one of the most prolific & esteemed Institutes in the world for Scientific Research invited us to design a logo for their 75th Anniversary.

When the event logo went live... the yearlong celebration had a series of events, conferences and competitions lined up. The logo was an integral part of all the event collaterals, stationery and communications.

IMPACT: The focus of this project was to create a visual identity of the most important event of TIFR which they had ever celebrated keeping in mind its legacy as one of premium scientific institutions across the globe.

Retail POS for Wearables

This unique product had a repetitive seasonal usage. A user centric design approach was adopted to address existing problems and needs with a wide range of similar products in the market.

The research focused on long time product users. An overarching problem of managing to service the product evolved as a result of interacting with the users. We developed 5 unique designs targeting a self serviceable product.