Rural Healthcare
Complete systems understanding of the primary health care service within selected locations in Maharashtra and Gujarat, understanding health concerns and medical assistance provided vs utilized, stakeholder roles (doctors, nurses, asha workers, anganwadi workers, school teachers, male health workers, etc.) and influences on buying behavior and user psychology, user comfort in using a POC device.








Institutional Branding
Event Identity
Tata Institute of Fundamental Research, one of the most prolific & esteemed Institutes in the world for Scientific Research invited us to design a logo for their 75th Anniversary.
When the event logo went live... the yearlong celebration had a series of events, conferences and competitions lined up. The logo was an integral part of all the event collaterals, stationery and communications.
IMPACT: The focus of this project was to create a visual identity of the most important event of TIFR which they had ever celebrated keeping in mind its legacy as one of premium scientific institutions across the globe.






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objects people environment
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